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arau

L'ARAU is a group of Brussels citizens organised as a non-profit association. Their overall objective is to promote the city as a place where people want to live. They produce critique and expertise on urban planning policies and organise the coolest city tours of Brussels. Our mission was to build a website for Brussels residents and tourists alike. We managed to give the website a double-sided personnality to fit these two overlapping audiences.

Analysis, Strategy, Design, Developement

View the website

One website, two universes. Mostly black and white with a red touch for the 'urban activist' side and an orange one for the 'guided tour' plateform.

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    Newsletter inscription

    Super important to draw back attention to the website : a newsletter. It maintains the contact with the audience. And of course, must be used with moderation...

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    'As much content as possible'

    Each news has its master theme and a bunch of tags. We had to sort more than 10 years of archives. Text that might be important to understand what's going on today.

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    Main news

    Focus news - the freshest - with its main illustration to color the header. A dotted artefact covers the picture so the image can be low-fi without being an ugly spot on the website face.

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    Navigation

    Very straightforward menu to switch from one universe to the other and to summarize in one glance the double purpose of the website.

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